Projects

Race to health Equity

The Race to Health platform begins with a bold aspiration:

Eradicate racial and social injustice as a public health threat by eliminating health inequities for people of color

Ensuring consistency with Johnson & Johnson’s Purpose – to profoundly change the trajectory of health for humanity and Jansen’s aspiration to make disease a thing of the past.

As part of the planning and implementation team managing the launch of the initiative, we conducted comprehensive research and benchmarking to understand, assess and prioritize where J&J needs to focus efforts.

The information and insight was leveraged to build a strategic framework that requires us to take meaningful, deliberate, and thoughtful actions to:

  1. Create a world-class diverse and inclusive culture that better understands the patients and consumers we serve in communities of color.
  2. Deploy our resources and expertise to provide equitable healthcare solutions for communities of color.
  3. Forge partnerships and alliances that address racial and social health detriments.

Writing Samples

With the launch of Johnson & Johnson’s new connected digital ecosystem – HOME 2.0 serves as the global J&J navigation from a single entry point. 

I served as a publisher within the seamless integration of key company content – connecting with various Global Finance employees and writing and publishing relevant stories to the global platform. 

At PepsiCo I serve as the primary contributor to the company’s intranet – providing innovative, timely and relevant content to over 40,000 employees. Content developed and designed to showcase PBNA’s beverage brands, sustainability work and racial and equality commitment. 

 

Global Finance Digital Dash

Spearheaded the end-to-end design and implementation of an electronic newsletter called the “Digital Dash”; developed out-of-the-box innovations to stimulate better response and engagement; distributed around 7500 newsletters to Global Finance Employees company-wide.

WiSTEM2D

Responsible for leading all aspects of WiSTEM2D (Women in Science, Technology, Mathematics, Manufacturing & Design) Youth Pillar content across a mixed, decentralized network managing 250 J&J volunteers globally in effort to inspire 1M girls to pursue STEM careers. Reported to the Executive Director, Global Community Impact and handled a total of $5M budget.

Supported company-wide marketing initiatives; optimized GCI assets and platforms in advancing digital and communication strategies; followed through all global initiatives, including volunteer & training programs, curriculum development, and strategic partnerships with FHI30, Girl Scouts USA, Smithsonian Science Education Center, and JA; expanded company reach from 19K to 2.5M within over a year

Managed program measurement, evaluation, and learning strategy; coordinated with cross-functional GCI and corporate communication teams; propelled CSR storytelling reflecting employee engagement and global change

Conceptualized and developed a performance model; led design thinking workshops with strategic global partners to determine best evaluation practices; successfully monitored the goal progression of reaching 1M girls by 2020

Mercado Esperanza

The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. We captured the ethos of visitors as they came to taste, see, and hear New Brunswick’s diverse Latino culture!

The market events at Joyce Kilmer Park feature local food and craft vendors, entertainers, musicians, artists, and more! The Mercado is a place of community and has something for everyone. The Mercado runs monthly from spring to fall on Sunday afternoons. 

All purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.

Life on the Edge

The Jacques Cousteau National Estuarine Research Reserve (JC NERR) is one of the 29 National Estuarine Research Reserves created to promote the responsible use and management of the national estuaries through combining scientific, education and stewardship. 

The Life on the Edge project captures approximately 116,000 acres in southeastern New Jersey, including a great variety of terrestrial, wetland and aquatic habitats within the Mullica River-Great Bay ecosystem. The Reserve is a concentrated patchwork of federal and state lands managed in partnership through a variety of agencies. With little more than 1% of the Reserve subjected to human development, this area is regarded as one of the least disturbed estuaries in the densely populated urban corridor of the Northeastern United States.